About Us
About Us
About us
Welcome to Alliance, where quality and service meet excellence. Founded by Subhash Dawar, a textile veteran from Surat with over three decades of experience in the industry, the journey began in 1991 with a profound understanding of textiles. Hailing from the vibrant textile hub of Surat, Mr. Dawar’s expertise extends to garment trading, laying the foundation for our venture into the embroidery business in 2002.
In 2004, a fortuitous meeting with Mr. Chen, Chairman of Yuemei, in China marked the start of a transformative partnership. Though Yuemei was nascent at the time, it later emerged as the premier company in China, owing to its unmatched quality and the outstanding vision of Mr. Chen.
The mutual trust and vision led to the import of our inaugural consignment in 2004. Renowned for unparalleled machine quality, Yuemei became our cornerstone, shaping Yuemei-Alliance into a leading brand in China and India.
In 2016, Subhash Dawar’s son, Chirag Dawar, joined the business, infusing fresh vision and driving exponential growth. Under the stewardship of Chirag Dawar, Alliance is guided by a vision that transcends boundaries. Since his induction into the business Chirag has injected fresh vigor and sagacity, propelling Alliance to unprecedented heights. His dynamic leadership and steadfast commitment to innovation have been pivotal in orchestrating our exponential growth trajectory.
Embracing a multi-generational legacy, Alliance continues to evolve. Rajat Dawar, Subhash’s second son, has recently joined our journey, leading the SWEET SINGLE HEAD machines division.
Together, with a shared vision, we are committed to elevating Alliance to the pinnacle of India’s textile machinery sector, delivering nothing but the best to our valued customers. Join us as we embark on this journey of innovation and enduring excellence.
Reflecting our ethos of lifelong alliances, Alliance embodies a commitment to customer satisfaction and trust. Over two decades later, fueled by unyielding energy and enthusiasm, we stand at the helm of innovation and service excellence.
- Nature of Business:- Import & Export of Computerised Embroidery Machines
- Company Chairman:- Subhash Dawar
- Company CEO:- Chirag Dawar
- Company MD:- Rajat Dawar
- Registered Address:- Alliance House, Sosyo Circle, Udhna Magdalla Road, Surat. Pincode: 395002
- Total No. Of Employees:- 90
- Year Of Establishment:- 2002
- Legal Status Of Firm:- Proprietorship
- Annual Turnover:- 250-300 Crores
COMPANY USP
Primary Competitive Advantage:
As an embroidery machines company, our standout competitive advantage lies in our unprecedented 15-year warranty*. Coupled with our commitment to delivering top-notch quality products, swift service, and immediate responses to customer inquiries, we ensure unparalleled satisfaction. Our strong emphasis on customer relations further solidifies our position as the premier choice in the industry. With a robust online and offline presence, we stand ready to fulfill all embroidery machinery needs with unmatched reliability and support.
Quality Measures:
Our embroidery machines undergo comprehensive quality checks by a dedicated team of 60 engineers, ensuring unwavering trustworthiness and efficiency in every unit delivered.
Shipment mode: Domestic By Road; International Via Sea
